How would you define success in a case like this? Would your ROI be based on the number of monthly active users? Or would it be based on virtual products conversion? Before you start building your Face book game, you need a clear aim of why you are building this game.
When you think of Face book games, one company should immediately shoot to mind, Zynga. This social gaming company has developed popular Face book games like Frontier Ville, Farmville, City Ville, and Mafia Wars. Their success is no secret. Despite complaints from some of the users, they are using a tried-and-tested formula that has boosted their popularity by millions. For example, Frontier Ville reached over twenty million active users within a few weeks. Of course, it helps if you have a strong foundation but it is not impossible to have a successful Face book game. At some point, people will get bored of these games and try new ones in the directory. Make your game the next Face book hit! Read this article to find out how you can achieve this.
The first tip is to incorporate a multi-player system. This does not have to be complex as what is seen in games like City Ville and Farmville. Have a look at a game like snake. All it has is a friend’s leader board below the game screen. The leader board encourages competition and users are more likely to continue playing the game so they can top their friend's score. Did your friend beat your high score again? No problem. Try again until you beat them once more.
The second tip is to include an invite element in your game. Frontier Ville and Farmville had great success with this by using the 'invite neighbors' function. This enables your users to promote your game for free. Sometimes, they may only be able to get a special item by inviting their friends. You could use this method for free promotion. However, you shouldn't use this method too often as many users have complained that they are too embarrassed to send game invites to some of their friends.
The last tip is keeping it original and simple. People aren't going on Face book to play an extremely complex game that takes forever to load. Face book games are all about fun and speed. You want games to load within a few seconds. You don't want users to experience any technical or lag issues. Give your fans a reason to praise, rather than to complain.
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