Recent surveys show that online gambling is not an exclusive territory of 25-35 males. Over 50% of females at the same age are playing online games on a regular basis, and a respectable percentage of older (& naturally, more youthful) men & females are also preoccupied in the net gambling world. For marketers, these numbers mean distinctive opportunity to expose all kinds of products to millions of potential customers.
Marketers use variety of net promotion techniques to approach the giant crowd of online game enthusiasts including traditional adverts & more creative & advanced types of net promotion tools. From chewing gums to automobiles through anti-depression drugs, it looks like everyone is after the net gamers' attention.
of the most common ways to promote a brand is by online games. For example, the Chrysler Group, the owner of the Dodge brand, has an exclusive game net site dedicated to racing games, in which the player can drive the company latest models, & if played well, the players are rewarded with a Power Bonus!
Let's say that you require to shoot some pool online. By clicking "online pool" on of the largest net search engines, you will find major food manufacturers battling for the chance to promote their brands on your virtual pool table.
Online Pool as a Check Case
You will be facing the same dilemma in case you pick to play at Nabisco World. However, in case you go for the most popular choice today, Yahoo! Pool, you won't be able to escape adverts as well; right after you have registered & before entering the desired game room, you'll be hit by Yahoo! Games' sponsors' messages.
The giant chewing gum company Wrigley's is the sponsor of the popular gambling portal, mostly known for its online billiard games. One time you have entered Candystand virtual pool room, you will be asked to personalize your playing able from a choice of designs, each represents a different chewing gum brand, which its logo is spread all over the pool table. Will you think about chewing an Ice Breakers later?
As you can see, today's marketers have learned how to take advantage
(not necessarily in the negative meaning) of the increasing interest in online games. From industries tycoons to tiny, local businesses, most of them came to the conclusion that online gambling promotion is far more affective & profitable than commercial campaigns.
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